iHeartMedia, the No. 1 audio company in the U.S., today announced a new production, marketing and distribution deal with the Global Gaming League (GGL), marking a major cultural moment for the competitive video gaming space.
There are billions of gamers globally, but no accessible path to grow, get discovered, compete or build a career. In music, there are plenty of development pipelines. In sports, there are farm, minor and major leagues. In Hollywood, there are auditions and agents. In gaming?
During a session at GamesBeat Next 2025 yesterday, November 13, the Global Gaming League founder and CEO Clinton Sparks sat down with GamesBeat lead news writer Alexander Lee to discuss his company’s unique vision for esports — and how he has pulled from other areas of popular culture to make it into a reality.
The two Philadelphia natives will participate in the entertainment and esports/gaming platform that merges music, media, and celebrity competition. Their first competition will place them against comedian and game show host Howie Mandel. Already, before the opponents meet, Gillie and Wallo have taken shots that will surely make the match more competitive.
The two Philadelphia natives will participate in the entertainment and esports/gaming platform that merges music, media, and celebrity competition. Their first competition will place them against comedian and game show host Howie Mandel.
This communal approach to gaming also doesn’t mean corners need to be cut regarding fanfare. The Global Gaming League hosted its first event in Las Vegas earlier this month, and it was as high-budget a celebration as any other gaming event.
